SaaS or what’s known as Software as a Service are websites designed to get you a monthly subscription in return of something valuable.
Think of the tools like Dropbox, QuickBooks, Asana, Basecamp, Slack and so on.
These tools usually automate most of your tasks using programming running in the background 24/7 so you can focus on the things that matters most to your business.
The launch of these SaaS tools spiked in recent years most of the reason is they are a great business model but moreover because of the pandemic (Covid 19) that ruined many peoples jobs.
If you’re wondering what SaaS logos will be the best fit for your next startup launch, then stay tuned as we’ll be showcasing many ideas to take inspiration from.
Let’s get started.
Best Saas Logos
Our 5 picks of the best SaaS logo available out there in the market:
Aesthetics Of A Good Saas Logo
There are a few key things you need to keep in mind to follow to select the best possible SaaS logo for your business:
Minimalism is key when it comes to SaaS logos. If you’ve ever looked at the most popular SaaS brands you’ll see one trend that’s how consistent and minimalist there designs are. Take example of tools like:
All of these SaaS software’s focus on minimalism to portray what’s necessary and to maintain simplicity.
Picking a logo is one part of the job. What’s more important before that how you’ve picked your brand name. Since, your logo will ultimately rely on your brand name especially if you’re planning to do a text based logo.
The principle of professionalism is that your brand name should be easy and short to pronounce.
Take inspiration from the popular brands and brainstorm until you find one.
Mascot is not professional at all and will not suit a SaaS based business unless you’re actually targeting a gaming industry or want to break the trend just to see the response of your audience.
In general, avoid incorporating mascot in your logo design.
Short But Sweet
This topic also aligns with the professionalism as well. Short brand names are more memorable and look professional. But, you need to brainstorm a lot since many of the brand names are taken and this will continue forever.
Take a leap and register a brand name before anyone does so you can have a perfect logo for your SaaS startup.
We recommend planning a range of characters your brand name will be in between. For example, look at our brand name LOGOBRAVO.
We set the range of 6-10 characters.
And our brand name is 9 characters to be exact.
This strategy will help you shortlist names so you can quickly avoid wasting time on names that aren’t worth it.
Aligned With What You Want To Portray
After you’ve shortlisted some brand names think about how each logo will appear for each of your brand name. If possible draw some rough sketches on a piece of paper.
This technique will further enhance your selection process.