Logo plays a vital role in your branding. It’s one of the sought after creative especially for the startups.
With so many startups are popping in every part of the world the demand for logo design is ever increasing.
Even though, there are tools which let you create the design with very minimal efforts but still they are not good because they don’t provide customized look which most of the startup owners want.
How Does The Logo Affect The Branding Of The Business?
There are a few way via which your logo can play a good role in showcasing your brand:
Logo to a business is just like a jingle to a story. They are very recognizable like flags of different countries are. Logo is actually the most important thing you need to create when starting out a new company.
Taking the correct step further and maintaining the font, color and basic styling rules in your brand stationary creates a big impact on how your brand is perceived by the end customer while making the pattern more recognizable and memorable.
2. Color Psychology
Let us ask you a question:
Which colors came to your mind when I say McDonalds, Twitter and Twitch?
Red, blue and purple right?
That’s the power of the color. In fact, the most powerful thing in a logo is its color. Since most people can’t identify the font they can’t imagine in their minds.
But color is something that immediately come to our minds.
When you deliver something to your end client maybe it’s a product or a service or something digital, make sure you always package it with a branded bag.
This way when they use your bag outside your brand will be marketed to a lot of people. You actually have to sell enough products for potential customers to start noticing your bag everywhere around them.
A good logo can help you build an overall consistent look on your brand. Sometimes you might need to force to use a certain font, color, or graphic throughout your entire product line or services.
Which actually is a great thing to do to stand out among the rest of the companies.
In most of the good big brands you’ll notice this thing that they keep the style very consistent and are very strict about it.
Here you have it. This is how the logo affect the branding of the business. If you’re just starting out make sure you hire a professional designer like us to start your company the best way possible.
Because the reality is changing the logo mid-way is not a good option because you might already have an existing customer base and people who are not yet your customers but they recognize your brand and later can become one.
But, when you change the branding mid-way many of these potential customers might not recognize you. It should be considered as a fresh start rather just a revamp on the design.
Look at the most popular brands like Facebook, Twitter, Nike etc. Did they change their logos? Never. There might be slight editing but the logo always remain the same. No brand would like to wipe off the heritage of their brand completely that they once built.