Recoloring a logo in Photoshop does require some sharp skills as well as planning to get started.
You can’t just load the software and sit while staring on the screen wondering where I should start and what should be the next steps.
Having a piece of paper and pen is crucial in streamlining the whole process.
How To Recolor A Logo In Photoshop?
Know how you can recolor a logo in just 4 simple steps in Photoshop:
1. Plan ahead
As discussed in the introduction as well, planning ahead on a piece of paper will give you a slight edge and save you some time while getting you the best results possible.
2. Open the logo in Photoshop
Load the logo that you want to recolor.
3. Have a color palette opened as well
By now you might have already generated or planned which colors you’ll be using instead of the previous ones. Have that color palette image next to your logo so the whole process can become easy.
4. Use magic wand tool
If your logo is simple in design (which most of them are) than you’ll not have a hard time recoloring your logo.
By simple, we mean having solid colors in most part of your logo.
By using magic wand tool, click on the areas of your logo that you want to recolor. Once the selection is made by the magic wand to go to:
Edit > Fill
Click on a drop down many shown on the opened dialog box. Select “color”.
Now you’ll see another box where you can pick your desired color. Or better, you might already have the HEX codes of those colors.
Just insert at the bottom right corner and hit okay. Voila you’ve just changed the color of your logo.
Identify Why Are You Doing In The First Place?
Knowing why you want to recolor your logo is important. Ask for reasons to yourself if it’s really that important and if it’s something that’s worth it.
Ask your customers
If you feel taking feedback from your customers is a good idea than go for it.
Actually, we recommend this step for a reason. Your customers will feel that they are worthy enough to be heard.
Asking will not only help you plan better but also give your customers an emotional bond and a reason for them to connect to you for the rest of your life.
Know the issues beforehand
Know the problems you might face by changing the logo. Some of them are:
Someone using your old color logo for their own advantage because they know you’ve changed the colors of yours and you’re no longer using it. Your old colored logo will still carry your copyright though which you can claim and make a strike accordingly.
Updating logo on all of your social media channels. If your website has changed the logo all of your social media should replicate to have a more consistent branding across the web.
Is Recoloring The Same As Rebranding?
No, recoloring is different from rebranding.
In rebranding what actually happens is that you change the font, design or aesthetics of your logo so it doesn’t look the safe (structure wise).
However, when it comes to recoloring you don’t interfere with the logo structure and just change the color of it.