Nowadays, many startups are building there SaaS platforms to avail the never ending train of online software technologies.
However, coding a SaaS tool is just one part of the hustle. Think of it as just a 50% work.
The remaining and crucial part to your success lies in marketing. Specifically, digital marketing campaigns.
The problem with digital marketing is that it can cost quite a lot especially for a newbie startup group. So is there any better way to cut down the advertising cost yet avail high quality customers that can stick to your SaaS software for long?
Absolutely, that’s what we’ll going to discuss about in this post. Let’s get started!
What Are SaaS Listing Websites
These are websites specifically designed to showcase your SaaS startup to potential customers.
Many people visit these websites to buy new SaaS technologies so that they can grow their own business.
But there are a few things you need to keep in mind while submitting your SaaS tool to these listing/marketplace websites:
- Make sure to provide an exclusive deal
Initially, your SaaS tool should rely on investment. Don’t expect a return in the first 3 years. Your main focus is to build a tool that fulfills the need of the customers.
As said before, producing the tool is one part of the job, another part is marketing.
When submitting your SaaS product on these listing websites make sure you provide a exciting deal and a reason for a potential customer to opt for your product.
You see there’s so much competition out there so it’s better you give your customers lifetime deal or very discounted price.
Gaining the users for your product is very important in the first few years of your SaaS business. Because that’s the only way you can get valuable feedback and improve your software in the long run.
- Make them feel they’ll lose if they don’t subscribe to your tool
This has to do with epic copywriting. Make sure your text flows well and talk about the features in bullet points. And highlight all the necessary text that you think is important and will convince your customer to get your deal.
SaaS Listing Websites
Here are the top SaaS listing websites that you can take advantage of:
- Better Buys
- G2 Crowd
- Product Hunt
- The Startup Pitch
- Startup Roulette
- IT Central Station
- CNET Download
- All Startups Info
- Software Advice
- Ready SaaS Go
- CRM Landmark
- SaaS Directory
- Cloud Showplace
- The Software Network
- Launching Next
What If I’m On A Budget?
Most of the above mentioned websites does require you to pay a listing fee. And some work on a commission model meaning when you get a purchase they get a commission without you paying anything upfront.
But, as a startup saving some money for future of your SaaS product is crucial. Managing team, maintenance costs all are important which you can’t really run your SaaS model.
However, when it comes to marketing there is plethora of platforms that you can advertise on for free.
Here are a few more options that you can get started for free:
One thing to note is that don’t push your product on so many directories and websites. Stick with a small pool of websites and work on them regularly. However, you might need to see which advertisers are working for you so in the start you can apply a short gun approach and pick the ones to stick to that are working for you in the long run.