It used to be the case when the Internet was new, for new websites to be found and searched via website directories. Branding in those days was not necessary as all you need is a brand name, domain and hosting to be seen by the Internet users. Since a very few businesses were using Internet… Continue reading How To Measure Branding Success?
Years back, branding was characterized as a term, emblem, logo, icon or design, or a combination of those elements that differentiate one business or organization from the other. Brand awareness today is more complex and much more essential than that. And Marketing is just like you have to sell fruits in the marketplace, now you… Continue reading How Essential Branding in Marketing